Why common digital rules, trusted infrastructure and practical inclusion could change everyday trade across the continent.
The Africa Digital Single Market is emerging as a cornerstone of the African Continental Free Trade Area (AfCFTA).
The African Continental Free Trade Area (AfCFTA) brings together about 1.3 billion people in a market worth around US$3.4 trillion. While these numbers are impressive, the real question is much simpler. Can a business in one African country easily sell goods or services to customers in another African country? Can it prove its identity, receive payment
quickly, and deliver products without unnecessary delays?



